DESIGNOLOGY. A Designer is a Scientist who creates an Emotional Connection between a Brand and its Audiences
DESIGNOLOGY. A Designer is a Scientist who creates an Emotional Connection between a Brand and its Audiences Design is an essential element of business. It brings focus to foresight, ideas to…
Specifikacia DESIGNOLOGY. A Designer is a Scientist who creates an Emotional Connection between a Brand and its Audiences
DESIGNOLOGY. A Designer is a Scientist who creates an Emotional Connection between a Brand and its Audiences
Design is an essential element of business. It brings focus to foresight, ideas to innovation and expression to marketing. It maximises the work of internal and external experts.
Yet many businesses ignore the potential of design. In short, it helps companies grow and prosper. They fail to make full use of the competences and skills designers have to offer.
One reason for this is that there is no established academic science of design. This book takes steps to fi ll that gap by offering its own design science - a science called Designology. Designology should embrace a wide range of disciplines, from neuroscience, psychology and sociology to anthropology, ethnology and behavioural science.
This book, however, decides to focus on just two of these disciplines - neuroscience and psychology - to demonstrate that design is a science rather than an art, and that designers equipped with the