Digital Analytics for Marketing Sponder Marshall Baruch College and Rutgers University USA Paperback
This comprehensive book provides students with a grand tour of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first…
Specifikacia Digital Analytics for Marketing Sponder Marshall Baruch College and Rutgers University USA Paperback
This comprehensive book provides students with a grand tour of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to connect the dots and humanize information to make effective marketing decisions. The author covers timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book's experiential approach, combined with chapter objectives, summaries, and review