Luxury and Fashion Marketing: The Global Perspective Singh Satyendra
Luxury and Fashion Marketing: The Global Perspective Singh Satyendra The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing…
Specifikacia Luxury and Fashion Marketing: The Global Perspective Singh Satyendra
Luxury and Fashion Marketing: The Global Perspective Singh Satyendra
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing.
Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets.
Global Marketing