Made You Look: How Advertising Works and Why You Should Know Graydon Shari Paperback
Made You Look: How Advertising Works and Why You Should Know Graydon Shari Paperback THE kids' survival guide to advertising, revised and updated for the digital age. More than ever before, kids are…
Specifikacia Made You Look: How Advertising Works and Why You Should Know Graydon Shari Paperback
Made You Look: How Advertising Works and Why You Should Know Graydon Shari Paperback
THE kids' survival guide to advertising, revised and updated for the digital age. More than ever before, kids are the prime target of these marketing messages. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store.
For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. But they also have more power than ever to fight back. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind ) to social media, viral videos, and reality television.
From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come
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