Managing Cultural Joint Ventures: An Identity-Image View Johansson Tanja

This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.There are a variety of books available on mergers and acquisitions in the corporate world, but cultural joint ventures have not been examined in detail, and there are significant differences to consider. This is largely due to uncertainties in public funding, increased competition for audiences, and the ongoing search for innovative programming. Cultural joint ventures are emerging as an important organizational structure in the creative sector.

Although arts organizations need to understand and manage these economic aspects, other aspects including internal culture, identity, and brand image are vital to the successful management of cultural joint ventures. Taking a