No B.S. Guide to Brand-building by Direct Response Kennedy Dan S.
No B.S. Guide to Brand-building by Direct Response Kennedy Dan S. Millionaire maker Dan S. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a…
Specifikacia No B.S. Guide to Brand-building by Direct Response Kennedy Dan S.
No B.S. Guide to Brand-building by Direct Response Kennedy Dan S.
Millionaire maker Dan S. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT.
This book isn't about buying brand power. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). It's about getting a highly valuable brand--FREE.
Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.