Principles of Marketing
Principles of Marketing Principles of Marketing, 8th European Edition, by Kotler et al. The authors of this European Edition present fundamental marketing information within an innovative…
Specifikacia Principles of Marketing
Principles of Marketing
Principles of Marketing, 8th European Edition, by Kotler et al. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help students understand how to create value and build customer relationships.In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts.
Principles of Marketing, 8th European Edition, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
Principles of Marketing
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