Public Relations Strategy
Public Relations Strategy This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This new…
Specifikacia Public Relations Strategy
Public Relations Strategy
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This new and updated version of "Public Relations Strategy" explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
Including many new international case studies, this fully updated, third edition of "Public Relations Strategy" is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines. The new edition explores the following topics: PR as strategic and issues management; the governance role of PR within organizations; attaining and maintaining reputation; internal communication as PR strategy; online/offline media relations; research matters: exploration and evidence; and, managing ethics and evaluation in PR programming.
Public Relations Strategy
Public Relations
Public relations
Public Relations Cases
Managing Public Relations
Political Public Relations
Základy Public Relations
Sport Public Relations
Public Relations LEtang Jacquie
Public Relations Theory III
Our Future in Public Relations