Social Media Influencing in the City of Likes: Dubai and the Postdigital Condition Hurley Zoe
Dubai's audacious architecture and photographic locations attract social media 'influencers' from around the world. How has Dubai, once a small fishing village on the edge of a desert, morphed into a…
Specifikacia Social Media Influencing in the City of Likes: Dubai and the Postdigital Condition Hurley Zoe
Dubai's audacious architecture and photographic locations attract social media 'influencers' from around the world. How has Dubai, once a small fishing village on the edge of a desert, morphed into a hyper-modern backdrop for this global phenomenon? How can we understand these interactions as our relationships with digital technologies undergo radical change?This timely research-based study reveals how micro-celebrities and Dubai's visible economies influence the evolution of the Emirate. Taking a cutting edge post-digital approach, underpinned by cultural studies and social media theory, Social Media Influencing in The City of Likes presents a series of unique case studies and demonstrates how Dubai is considered not only an illusion of unlimited indulgence but also a city dependent on the emerging infrastructure of visible economies, visual attractions, and