Soul Winners: The Ascent of America's Evangelical Entrepreneurs Clary David
Modern megachurches that dot the nation's landscape may seem unorthodox with their stadium seating and showbiz flourishes, but they are deeply rooted in America's history of mass evangelical movements…
Specifikacia Soul Winners: The Ascent of America's Evangelical Entrepreneurs Clary David
Modern megachurches that dot the nation's landscape may seem unorthodox with their stadium seating and showbiz flourishes, but they are deeply rooted in America's history of mass evangelical movements that blend business principles and media savvy. In this even-handed and meticulously researched book, award-winning journalist and author David Clary traces the longstanding entrepreneurial roots of evangelicalism, and how America provided a perfect backdrop for the creation and proliferation of a movement and its enterprising preachers. In the beginning of the 19th century, George Whitefield transcended sectarianism and took his message to the people. Successors like Dwight L. Moody and ballplayer-turned-fundamentalist-preacher Billy Sunday united big business and revivalism. The flamboyant Los Angeles preacher Aimee Semple McPherson knew that radio's intimacy was ideal for listeners
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