Strategic International Management: Text and Cases Morschett Dirk
Strategic International Management: Text and Cases Morschett Dirk A compact overview of the most relevant concepts and developments in International Management. The authors describe the…
Specifikacia Strategic International Management: Text and Cases Morschett Dirk
Strategic International Management: Text and Cases Morschett Dirk
A compact overview of the most relevant concepts and developments in International Management. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.In 23 lessons, a comprehensive overview of all key issues is given. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book.
Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.In this third edition, all