Accounting for Tastes
Economists generally accept as a given the old adage that there's no accounting for tastes. He argues that past experiences and social influences form two basic capital stocks: personal and social. Nobel Laureate Gary Becker disagrees, and in this lively new collection he co… Celý popis ↓
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Accounting for Tastes
Economists generally accept as a given the old adage that there's no accounting for tastes. He argues that past experiences and social influences form two basic capital stocks: personal and social. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior.
This framework promises to illuminate many other realms of social life previously considered off-limits by He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.
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