Aesthetic Intelligence - Pauline Brown
Longtime leader in the luxury goods sector and former Chairman of LVMH Mo t Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and serv… Celý popis ↓
Porovnanie cien Aesthetic Intelligence - Pauline Brown
Popis Aesthetic Intelligence - Pauline Brown
Aesthetic Intelligence - Pauline Brown
Longtime leader in the luxury goods sector and former Chairman of LVMH Mo t Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The
Parametre
- Výrobca
- HarperCollins Publishers Inc
- Autor
- Pauline Brown
- Počet strán
- 304
- Rok vydania
- 2019
- Jazyk
- anglické
- ISBN
- 0062883305
- Váha
- 440 g
- Väzba
- Pevná bez prebalu lesklá
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