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The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.At the end of 2008, Ford Motor Company was just months away from running out of cash. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.… Celý popis ↓
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The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.At the end of 2008, Ford Motor Company was just months away from running out of cash. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout.
It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company.Mulally and his team pulled off one of the greatest comebacks in business history.
Parametre
- Výrobca
- Random House USA Inc
- Autor
- Bryce G. Hoffman
- Počet strán
- 422
- Rok vydania
- 2013
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