Back to the Drawing Board: Ed Ruscha, Art, and Design in the 1960s Quick Jennifer
The first book to consider the importance of commercial art and design for Ed Ruscha's workEd Ruscha (b. 1937) emerged onto the Los Angeles art scene with paintings that incorporated consumer…
Specifikacia Back to the Drawing Board: Ed Ruscha, Art, and Design in the 1960s Quick Jennifer
The first book to consider the importance of commercial art and design for Ed Ruscha's workEd Ruscha (b. 1937) emerged onto the Los Angeles art scene with paintings that incorporated consumer products, such as Spam and Sun-Maid raisins. In this revelatory book, Jennifer Quick looks at and beyond the consumer imagery in Ruscha's work, examining it through the tools, techniques, and habits of mind of commercial art and design. Quick shows how his training and early work as a commercial artist helped him become an incisive commentator on the presence and role of design in the modern world.Back to the Drawing Board explores how Ruscha mobilized commercial design techniques of scale, paste-up layout, and perspective as he developed his singular artistic style. Beginning with his formative design education and focusing on the first decade of his career, Quick analyzes