Behavioral Insights - Michael Hallsworth, Elspeth Kirkman
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "au… Celý popis ↓
Porovnanie cien Behavioral Insights - Michael Hallsworth, Elspeth Kirkman
Popis Behavioral Insights - Michael Hallsworth, Elspeth Kirkman
Behavioral Insights - Michael Hallsworth, Elspeth Kirkman
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans.
This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.These insights have opened up new ways of addressing some of the biggest
Parametre
- Výrobca
- MIT Press Ltd
- Autor
- Michael Hallsworth, Elspeth Kirkman
- Počet strán
- 248
- Rok vydania
- 2020
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