Behavioural Economics - David Orrell
Behavioural Economics - David Orrell For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. We don't really know what our utility is, and…
Specifikacia Behavioural Economics - David Orrell
Behavioural Economics - David Orrell
For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. We don't really know what our utility is, and we care about people other than ourselves. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier.
And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. We are susceptible to external nudges. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change.
Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of
Quantum Economics - David Orrell
Economyths Orrell David
Economyths Orrell David