Born to Buy
Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Product placeme… Celý popis ↓
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Born to Buy
Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Product placement and other innovations have introduced more subtle advertising to movies and television.
In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. What is at stake is the emotional and social well-being of our
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