Brand Singapore Third Edition
Brand Singapore Third Edition How can Brand Singapore renew itself once again, amidst a global pandemic?Reputation is precious, more than ever, in the face of deep global displacements exacerbated by…
Specifikacia Brand Singapore Third Edition
Brand Singapore Third Edition
How can Brand Singapore renew itself once again, amidst a global pandemic?Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes.This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. Top talent and hot money typically gravitate only to the most attractive, respected nations.
The book also examines major events of the last four years since the Second Edition, including the "Passion Made Possible" country brand concept, the 2020 General Election, the
Brand Singapore Third Edition
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