Branding Bhakti
Branding Bhakti How do religious groups reinvent themselves in order to attract new audiences? Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant…
Specifikacia Branding Bhakti
Branding Bhakti
How do religious groups reinvent themselves in order to attract new audiences? Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. How do they rebrand their messages and recast their rituals in order to make their followers more diverse?In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON).
Each is led by a world-renowned ISKCON guru and his global Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers.
Branding Bhakti
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