Branding For Dummies
"Branding For Dummies, 2nd Edition" has a new chapter with tips and cautionary advice regarding social media and its impact on today's personal and business branding programs. This information will help business leaders create personal brands that enhance, but don&… Celý popis ↓
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Branding For Dummies
"Branding For Dummies, 2nd Edition" has a new chapter with tips and cautionary advice regarding social media and its impact on today's personal and business branding programs. This information will help business leaders create personal brands that enhance, but don't eclipse their business brands. There is also new information on balancing personal and business brand development.
Plus there is updated information on handling brand crises, both personal and business, with references to some of the major brand crises of the past few years. Also, it will help employees to create personal brands that will benefit them within their employers' businesses while also transporting to new career opportunities if desired.
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