Business of Media Distribution
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments--film, television, and…
Specifikacia Business of Media Distribution
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments--film, television, and online/digital--providing you with an insider's perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash.The third edition: - Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more;Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature