Business of Media Distribution
Business of Media Distribution In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments--film,…
Specifikacia Business of Media Distribution
Business of Media Distribution
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments--film, television, and online/digital--providing you with an insider's perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash.The third edition: - Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more;Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature