Category Creation
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic BrandsThe Uber of thisThe Salesforce of thatIt's like Instagram, but for...There is no such thing as an original idea anymore - right? They've created entirely new market categories. Actually, it turns out tha… Celý popis ↓
Porovnanie cien Category Creation
Popis Category Creation
Category Creation
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic BrandsThe Uber of thisThe Salesforce of thatIt's like Instagram, but for...There is no such thing as an original idea anymore - right? They've created entirely new market categories. Actually, it turns out that the world's most innovative companies have created so much more than just brand new products and technology.
Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing.Or does it? It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated.
It's not about luck. You can use the same tactics that other category-defining
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