Centre Brain Adams Steve
Vital reading for anyone who wants to create communications that cause people to act.' Matt Barlow, CEO, CAP When facing a red light, what can you say to turn it green? Sweating in a job interview? Hooking an audience? Whether you persuade, or not, is down to whether you use… Celý popis ↓
Porovnanie cien Centre Brain Adams Steve
Popis Centre Brain Adams Steve
Centre Brain Adams Steve
Vital reading for anyone who wants to create communications that cause people to act.' Matt Barlow, CEO, CAP When facing a red light, what can you say to turn it green? Sweating in a job interview? Hooking an audience?
Whether you persuade, or not, is down to whether you use the right prompts. The results of what you say aren't coincidence. The Centre Brain - the body's action centre - responds to what it hears.
And, if the right prompts are used, the brain can be persuaded to act. This book explains why your communication works, or doesn't. Why you prompt action, or don't.
The result of a 20-year quest to discover what prompts action, this book offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will empower you to really make the most of your message. 'This book will help you get to
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