Charity Marketing: Contemporary Issues, Research and Practice Hyde Fran
Charity Marketing: Contemporary Issues, Research and Practice Hyde Fran Charities operate within an increasingly challenging environment, with competition for public engagement, funding and…
Specifikacia Charity Marketing: Contemporary Issues, Research and Practice Hyde Fran
Charity Marketing: Contemporary Issues, Research and Practice Hyde Fran
Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. However, the recent COVID-19 pandemic has illustrated how great the need is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. High-profile scandals have knocked public trust and led to changes in regulation and governance.
This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researchers to think about charity marketing in a way that is creative and impactful.Across thirteen chapters it presents different perspectives and theoretical lenses to stimulate debate and inspire future research, Understanding, and making sense of, this turbulent landscape is vital for charities to survive.