Chip Heath - Switch
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. The rational mind wants… Celý popis ↓
Porovnanie cien Chip Heath - Switch
Popis Chip Heath - Switch
Chip Heath - Switch
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control.
This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: - The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine.
Parametre
- Výrobca
- Random House Publishing
- Autor
- Chip Heath
- Počet strán
- 306
- Rok vydania
- 2010
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