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Cold Start Problem

Why do some products take off? And what can we learn from them?The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel…

od 11 €
Výrobca
Penguin
Autor
Andrew Chen
Počet strán
400
Rok vydania
2023
Jazyk
anglické
ISBN
1847942792
Väzba
Brožovaná bez prebalu matná

Specifikacia Cold Start Problem


Why do some products take off? And what can we learn from them?The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.

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