Competitive Strategy - Techniques for Analyzing Industries and Competitors Porter Michael E.Paperback
Competitive Strategy - Techniques for Analyzing Industries and Competitors Porter Michael E.Paperback Now nearing its 60th printing in English and translated into nineteen languages, Michael E.…
Specifikacia Competitive Strategy - Techniques for Analyzing Industries and Competitors Porter Michael E.Paperback
Competitive Strategy - Techniques for Analyzing Industries and Competitors Porter Michael E.Paperback
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces.
In the almost two decades since publication, Porter's framework He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.