Connected Strategy
Business Models for Transforming Customer RelationshipsWhat if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? New forms of connectivi… Celý popis ↓
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Popis Connected Strategy
Connected Strategy
Business Models for Transforming Customer RelationshipsWhat if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. What if you could break your existing trade-offs between superior customer experience and low cost?This is the promise of a connected strategy.
Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency.In this book, strategy and operations Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers.
Parametre
- Výrobca
- Harvard Business Review Press
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