Conscious Marketing
In the modern economy, businesses must have heartThe marketing industry is broken. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Consumers are tired of interruption, push,… Celý popis ↓
Porovnanie cien Conscious Marketing
Popis Conscious Marketing
Conscious Marketing
In the modern economy, businesses must have heartThe marketing industry is broken. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally.
In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. Conscious Marketing proves that marketing can really work if the paradigm is shifted--radically. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life.
The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious
Parametre
- Výrobca
- John Wiley & Sons Australia Lt
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