Consumer-Based New Product Development for the Food Industry Porretta Sebastiano
Consumer-Based New Product Development for the Food Industry Porretta Sebastiano In food product development, as in all new product development, time is money. Innovative development starts with the…
Specifikacia Consumer-Based New Product Development for the Food Industry Porretta Sebastiano
Consumer-Based New Product Development for the Food Industry Porretta Sebastiano
In food product development, as in all new product development, time is money. Innovative development starts with the consumers and makes use of new disrupting technologies to describe the process. This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.
Coverage includes the use of artificial intelligence, big data and other new technologies that add to the new product development (NPD) process and help to create successful products with shorter lead times. Combining research from experienced and international top quality contributors, it defines the more nuanced development solutions that are becoming available. It includes case studies from around the world that consider aspects of consumer behaviour as well as consumer responses to market research.Aimed at all those involved in new product