Consumer Behavior Hoyer Wayne D.
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. You also study controversies in consumer… Celý popis ↓
Porovnanie cien Consumer Behavior Hoyer Wayne D.
Popis Consumer Behavior Hoyer Wayne D.
Consumer Behavior Hoyer Wayne D.
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings.
With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities.
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