Content Advantage Clout 2.0 - The Science of Succeeding at Digital Business through Effective Content Jones ColleenPaperback
Content Advantage Clout 2.0 - The Science of Succeeding at Digital Business through Effective Content Jones ColleenPaperback In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital…
Specifikacia Content Advantage Clout 2.0 - The Science of Succeeding at Digital Business through Effective Content Jones ColleenPaperback
Content Advantage Clout 2.0 - The Science of Succeeding at Digital Business through Effective Content Jones ColleenPaperback
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. Every business function-from marketing to sales and from support to recruiting-demands content. The choice is not whether to do content.
Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time.Drawing on her The choice is whether to make your approach to content strategic and, consequently, an advantage.This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive.