Controversies in Contemporary Advertising
Controversies in Contemporary Advertising Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel…
Specifikacia Controversies in Contemporary Advertising
Controversies in Contemporary Advertising
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today.
It encourages readers to obtain a critical perspective on advertising
Advertising Shits In Your Head