Corporate Social Responsibility is Not Public Relations

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Corporate Social Responsibility is Not Public Relations Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of…

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Specifikacia Corporate Social Responsibility is Not Public Relations

Corporate Social Responsibility is Not Public Relations

Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. Customers and employees are speaking with their values as well as their wallets!

If you cant be authentic about social initiatives, then dont do it because CSR is not a publicity tool! This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. Yet some see the relationship as nothing but a marketing trick - an organizations blatant self-promotion.

Corporate Social Responsibility is Not Public Relations patrí medzi produkty, ktoré ponúkajú vyvážený pomer kvality a ceny. V hornej časti stránky nájdeš hlavný prehľad, nižšie podrobné vlastnosti a technické parametre.

This book will define the real role of PR in CSR and what that relationship should be.

Corporate Social Responsibility is Not Public Relations

Specifikacia Corporate Social Responsibility is Not Public Relations

Corporate Social Responsibility is Not Public Relations

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