Creating a Customer Experience-Centric Startup: A Step-By-Step Framework Suwelack Thomas
Creating a Customer Experience-Centric Startup: A Step-By-Step Framework Suwelack Thomas This book explains how startups and brands in general can achieve a high level of customer experience (CX) in…
Specifikacia Creating a Customer Experience-Centric Startup: A Step-By-Step Framework Suwelack Thomas
Creating a Customer Experience-Centric Startup: A Step-By-Step Framework Suwelack Thomas
This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities.
With this book, it is possible to look at The tools originate from different disciplines, such as management, design, digitisation or psychology - as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today's highly competitive times.