Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals Griffin Andrew
Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals Griffin Andrew Corporate leaders acknowledge that reputation is their most important asset. Andrew Griffin…
Specifikacia Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals Griffin Andrew
Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals Griffin Andrew
Corporate leaders acknowledge that reputation is their most important asset. Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises?
Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis.An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation.