Decoded Barden Phil
In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing. He deciphers the secret codes of products, services and brands to explain why people buy them. He shares the lat… Celý popis ↓
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Popis Decoded Barden Phil
Decoded Barden Phil
In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing. He deciphers the secret codes of products, services and brands to explain why people buy them. He shares the latest research on the motivations behind consumers choices and what happens in the human brain as buyers make their decisions.
And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility.
Parametre
- Autor
- Phil P. Barden
- Počet strán
- 288
- Rok vydania
- 2013
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