Digital Entrepreneurship Morabito Vincenzo Universita Commerciale Luigi Bocconi Milan

A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts.

Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Digital Entrepreneurship will appeal to