Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing Chaffey Dave
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing Chaffey Dave Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to…
Specifikacia Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing Chaffey Dave
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing Chaffey Dave
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.Written by two highly experienced digital marketing consultants, the book shows you how to:Draw up an outline integrated digital marketing planEvaluate and apply digital marketing principles and modelsIntegrate online and offline communicationsImplement customer-driven digital marketing as part of digital transformationReduce costly trial and errorMeasure and enhance your digital marketingLearn best practices for reaching and engaging your audiences using the key