Doublespeak Lutz William Paperback
Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this seminal book, Lutz articulates that the goal of doublespeak is to distort reality and corrupt In this lively and eye-opening expose, originally… Celý popis ↓
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Doublespeak Lutz William Paperback
Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this seminal book, Lutz articulates that the goal of doublespeak is to distort reality and corrupt In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak--euphemism, jargon, gobbledygook or bureaucratese, and inflated language--showing how each is used in business, advertising, medicine, government, and the military.
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