Elements of Choice
A guide to the inner workings of how decisions are made--and an essential tool kit for helping others make decisions betterPlenty of books dwell on the faults in our decision-making or offer advice on…
Specifikacia Elements of Choice
A guide to the inner workings of how decisions are made--and an essential tool kit for helping others make decisions betterPlenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes one step further and explains how we can design better end-to-end decision-making processes. Going well beyond the familiar concepts of nudges and defaults, Eric J. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made.Choice architecture is a multifaceted set of tools for anticipating how people make specific decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present them, how to account for our natural cognitive shortcuts, and much more.
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