Elevating the School Library: Building Positive Perceptions through Brand Behavior Ballard Susan D.
Branding isn't just for companies and celebrities. Your school library is a brand too, and this book will show you how powerful the concept of branding can be. You will learn how to use it as a tool…
Specifikacia Elevating the School Library: Building Positive Perceptions through Brand Behavior Ballard Susan D.
Branding isn't just for companies and celebrities. Your school library is a brand too, and this book will show you how powerful the concept of branding can be. You will learn how to use it as a tool for articulating the value and importance of the school library while also better defining and delineating to stakeholders who school librarians are and why having a school librarian matters. Complete with a list of guiding questions at the end of each chapter to help you put its concepts into practice, this bookincludes templates, checklists, and worksheets to assist you in undertaking school library branding, a rebrand, or a brand rehabilitation;offers concrete guidance and techniques for engaging effectively with your community by creating a strategic communications plan; walks you through incorporating the use of data and community demographics
The Library Book - Susan Orlean