eMarketing: Digital Marketing Strategy International Student Edition Frost Raymond
eMarketing: Digital Marketing Strategy International Student Edition Frost Raymond eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in…
Specifikacia eMarketing: Digital Marketing Strategy International Student Edition Frost Raymond
eMarketing: Digital Marketing Strategy International Student Edition Frost Raymond
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.
Pedagogical features support the theoretical foundation throughout, Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally.
Marketing Strategy & Management
Marketing Planning & Strategy