Emotion by Design - Greg Hoffman
Emotion by Design - Greg Hoffman How did Nike go from being a small sneaker brand to the world's most revered company?Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the…
Specifikacia Emotion by Design - Greg Hoffman
Emotion by Design - Greg Hoffman
How did Nike go from being a small sneaker brand to the world's most revered company?Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?And what can any founder or marketer learn from them?Greg Hoffman joined Nike as 22-year-old design intern. Now, he unveils a transformative method that will make any brand more creative: emotion by design. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals.
Emotion by Design - Greg Hoffman
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