Escaping the Build Trap Perri MelissaPaperback / softback
To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall…
Specifikacia Escaping the Build Trap Perri MelissaPaperback / softback
To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.In five parts, this book explores:Why organizations ship features rather than cultivate the value those features represent How to set up a
Escaping the Ordinary
Escaping the Delta
The Trap
The American Trap
The Content Trap
The Advice Trap
Escaping Out of the Matrix
The Beach Trap
The Singularity Trap