Essentials of Pricing Analytics
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essen… Celý popis ↓
Porovnanie cien Essentials of Pricing Analytics
Popis Essentials of Pricing Analytics
Essentials of Pricing Analytics
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and
Podobné produkty
Essentials of Pricing Analytics
Pricing Of Products & Services
Asset Pricing
Pricing Strategies
Pricing Design
The Strategy and Tactics of Pricing
Essentials of Hypnosis
