Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand Coleman Amanda
Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand Coleman Amanda Protect your brand's reputation and maintain public confidence by successfully…
Specifikacia Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand Coleman Amanda
Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand Coleman Amanda
Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.For most companies and communicators, dealing with a full-blown crisis is few and far-between. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism.
The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It provides a blueprint to help you move from identification to intervention to action. It also explains how to build