Evolutionary Ideas
When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. But what if this is a big mistake?In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow's challenges, not by… Celý popis ↓
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Evolutionary Ideas
When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. But what if this is a big mistake?In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow's challenges, not by divining something the world has never seen, but by borrowing from yesterday's solutions - often in the most unexpected ways.Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers and advertisers have toiled to solve many of the problems you face today. We think we need a revolution.
Over time, through intent, design, social learning and sheer luck, we have found what works.Armed with an enhanced ability to see these patterns in human innovation, we can now systematically approach the creative process to develop more
Parametre
- Výrobca
- HARRIMAN HOUSE
- Autor
- Sam Tatam
- Jazyk
- anglické
- Počet strán
- 364
- Rok vydania
- 2022
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