Evolutionary Ideas
When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake?In Evolutionary Ideas, Sam Tatam…
Specifikacia Evolutionary Ideas
When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake?In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow's challenges, not by divining something the world has never seen, but by borrowing from yesterday's solutions - often in the most unexpected ways.Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers and advertisers have toiled to solve many of the problems you face today. Over time, through intent, design, social learning and sheer luck, we have found what works.Armed with an enhanced ability to see these patterns in human innovation, we can now systematically approach the creative process to develop more
Evolutionary Ideas
Evolutionary Mind
Evolutionary Intelligence
Evolutionary Astrology
Evolutionary Astrology
Evolutionary Psychology
Evolutionary Paleoecology
Evolutionary Parasitology
Evolutionary Finance
The Evolutionary Empath
The Evolutionary Void