Format for Graphic Designers
From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore inn… Celý popis ↓
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Format for Graphic Designers
From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design.
Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their
Parametre
- Výrobca
- Bloomsbury Publishing
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